PRADA Cup

Episode 1

Episode 1

Before competing in the oldest trophy in international sport, the America’s Cup, teams need to prove their worth in the Prada’s Cup. The winner of this arduous competition will be able to compete against the defender of the America’s Cup: the competition that stands in the pinnacle of yachting and has top performance boats and crew push themselves to the limit. The trophy for the PRADA Cup has been created by the renowned designer Marc Newson and handcrafted by Florentine silversmiths. Inspired by the first luxury steamer trunks that this brand produced, it was assembled by hand, and has now become a new icon in the world of sailing. Teams from all over the world will fight to try to qualify to compete in this competition, and it is not an easy feat.