The Sneaker Boom

Episode 2

Episode 2

As Converse fights to stay relevant in the shifting sneaker landscape, a charismatic rookie inspires a bold reinvention.

Episode 3

Episode 3

After the retirement of "His Airness" creates a rare opening in the sneaker market, Italian brand Fila makes a U.S. push.

Episode 4

Episode 4

In search of its next superstar, Nike finds a dazzling talent in Orlando ready for the spotlight.

Episode 5

Episode 5

Two young marketers at Reebok bet their careers on a breakout talent and change the culture forever.