The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
E1
Star Wars
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
E2
Barbie
Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
E3
He-Man
Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
E4
G.I. Joe
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.
Donald Ian Black
Self - Narrator (voice)
2023 · ★ 7.6
2020 · ★ 7.4
2023 · ★ 7.4
2022 · ★ 8.1
2010 · ★ 8.8
2022 · ★ 7.5
2024 · ★ 7.8
1988 · ★ 6.5
1986 · ★ 7.0
2019 · ★ 6.6
2021 · ★ 7.4
2023 · ★ 8.4
2021 · ★ 7.2
2020 · ★ 7.2
1996 · ★ 8.1
2019 · ★ 7.9
2013 · ★ 7.7
2025 · ★ 5.9
2019 · ★ 6.4
